“In our factory, we make lipstick. In our advertising, we sell hope.”
Founder of Revlon, Charles Revson
This is one of my favourite quotes about the business of selling. It encapsulates a complex element to advertising which fascinates me. I thrive on it. It’s half of why I love what I do. What is it? It’s the psychology behind consumerism.
If you want to communicate with your audience, convince and convert them then you must walk a day in their shoes. Delve into their deepest desires, their deepest fears. Therein lies the difference between a window-shopper and a lifelong customer.
If your customer reads the copy I wrote for your product or service and thinks you’re talking directly to them, I can consider my job done.
Hello, my name’s Nervina and I’m a copywriter.