ABOUT ME

NERVINA PILLAY-ELLIS
Digital Copywriter
“In our factory, we make lipstick. In our advertising, we sell hope.”
Founder of Revlon, Charles Revson
This is one of my favourite quotes about the business of selling. It encapsulates a complex element to advertising which fascinates me. I thrive on it. It’s half of why I love what I do. What is it? It’s the psychology behind consumerism.
If you want to communicate with your audience, convince and convert them then you must walk a day in their shoes. Delve into their deepest desires, their deepest fears. Therein lies the difference between a window-shopper and a lifelong customer.
If your customer reads the copy I wrote for your product or service and thinks you’re talking directly to them, I can consider my job done.
Hello, my name’s Nervina and I’m a copywriter.
- phone : +27 79 269 5316
- email : nervina@npecopy.com
- website : https://npecopy.com
- address : Cape Town, South Africa

COPYWRITING
I write the text to be used for marketing of your business. This text (or “copy”) can be for your website, blog, company newsletter, sales letters, brochures and so forth. I can even write copy for video and radio scripts. If it’s for the purpose of increasing brand awareness and conversion, I can do it.
COPY EDITING
I review, correct and improve upon existing copy that you have for your product or services. I focus on accuracy, consistency and removing repetition so that you end up with copy that’s significantly more readable. If you have copy that is almost what you want, but not quite, I can tweak it for you.
BLOGGING
I write blog posts to nurture a relationship between you and your customer. Like any strong relationship, good communication is key. My blogging is a conversation with your customer to build trust and credibility, increasing their satisfaction and loyalty to your brand. Use my blogging skills as a lead generation tool and to increase market potential.
MY SKILLS
Web Copy
Blogging
Newsletters
Technical Writing
SEO
Social Media
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Thorough 100%
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Approachable 100%
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Detail-Oriented 100%
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Professional 100%
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Flexible 100%
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English Proficiency 100%
I am available for consulting and freelancing
MY RESUME
- My
- education
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Bachelor of Arts Degree in English Literature and History
University of KwaZulu Natal, South Africa
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Post Graduate Diploma in Education
Rhodes University, Grahamstown, South Africa
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Cambridge Certificate in English Language Teaching to Adults
Basil Paterson, Edinburgh
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Certificate in Digital Content and Copywriting
Red and Yellow Creative School of Business, Cape Town, South Africa
MY PROCESS
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A discussion
Tell me what you need. I'll follow with my proposal. If you accept you'll receive a questionnaire covering all bases.
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1st draft
This outlines the main ideas and tone-of-voice. Using your feedback, I expand on and revise copy for the 2nd draft.
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2nd draft
Are the copy's facts accurate? Do you like how it flows? After your amendments, I proceed with the final copy.
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Final Copy
Your copy is ready for publishing (after proof-reading). Enjoy your targeted, readable, SEO-rich piece of marketing.