npecopy

ABOUT ME

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NERVINA PILLAY-ELLIS

Digital Copywriter

“In our factory, we make lipstick. In our advertising, we sell hope.”
Founder of Revlon, Charles Revson

This is one of my favourite quotes about the business of selling. It encapsulates a complex element to advertising which fascinates me. I thrive on it. It’s half of why I love what I do. What is it? It’s the psychology behind consumerism.

If you want to communicate with your audience, convince and convert them then you must walk a day in their shoes. Delve into their deepest desires, their deepest fears. Therein lies the difference between a window-shopper and a lifelong customer.

If your customer reads the copy I wrote for your product or service and thinks you’re talking directly to them, I can consider my job done.

Hello, my name’s Nervina and I’m a copywriter.

  • phone : +27 79 269 5316
  • email : nervina@npecopy.com
  • website : https://npecopy.com
  • address : Cape Town, South Africa
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COPYWRITING

I write the text to be used for marketing of your business. This text (or “copy”) can be for your website, blog, company newsletter, sales letters, brochures and so forth. I can even write copy for video and radio scripts. If it’s for the purpose of increasing brand awareness and conversion, I can do it.

COPY EDITING

I review, correct and improve upon existing copy that you have for your product or services. I focus on accuracy, consistency and removing repetition so that you end up with copy that’s significantly more readable. If you have copy that is almost what you want, but not quite, I can tweak it for you.

BLOGGING

I write blog posts to nurture a relationship between you and your customer. Like any strong relationship, good communication is key. My blogging is a conversation with your customer to build trust and credibility, increasing their satisfaction and loyalty to your brand. Use my blogging skills as a lead generation tool and to increase market potential.

MY SKILLS

100

Web Copy

100

Blogging

100

Newsletters

100

Technical Writing

100

SEO

100

Social Media

  • Thorough 100%
  • Approachable 100%
  • Detail-Oriented 100%
  • Professional 100%
  • Flexible 100%
  • English Proficiency 100%

I am available for consulting and freelancing

MY RESUME

MY CLIENTS

What my clients are saying

"I am incredibly happy with the copy Nervina created for the description page of our smartphone application. She quickly grasped the key features of the application, and clearly encapsulated them in a succinct & easy-to-understand summary."

Steven Conrad

Founder Nota Bene

"Nervina's copy was clear, concise and persuasive. She meets deadlines and is easy to communicate with. I would highly recommend her services. So talented!"

Antoinette Starke

Owner Clean Aide

Some of my clients

MY PROCESS

  1. A discussion

    Tell me what you need. I'll follow with my proposal. If you accept you'll receive a questionnaire covering all bases.

  2. 1st draft

    This outlines the main ideas and tone-of-voice. Using your feedback, I expand on and revise copy for the 2nd draft.

  3. 2nd draft

    Are the copy's facts accurate? Do you like how it flows? After your amendments, I proceed with the final copy.

  4. Final Copy

    Your copy is ready for publishing (after proof-reading). Enjoy your targeted, readable, SEO-rich piece of marketing.

WHERE I'M BASED